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Wirecutter has partnered with other websites including Engadget (as of 2015) to provide guest posts sponsored by the company. Due to affiliate revenue, the site is less reliant than other blogs and news sites on advertising revenue, although the Wirecutter site has displayed banner ads in the past.

To prevent bias, the staff who write its reviews are not informed about what commissions, if any, the site receives for different products. It earns most of its revenue from affiliate marketing by including links to its recommendations. The site focuses on writing detailed guides to different categories of consumer products which recommend just one or two best items in the category. These are the same gadgets I'd recommend to my friends and family, and these are the same gadgets I'd choose for myself. Most gadgets I choose here aren't the top of the line models that are loaded up with junk features or overpriced most of the ones we've picked are of the "good enough" or "great enough" variety, because this is generally where our needs and the right prices smash into each other. The choices I've made here took days of research and years of experience, interviews, data from the best editorial and user sources around. The point is to make it easier for you to buy some great gear quickly and get on with your life. Wirecutter is mostly a list of amazing gadgets.